"All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." - Sun Tzu

Comprehensive Strategic Marketing Planning

We will develop a comprehensive marketing strategy to steadily expand your influence and encourage long-term growth. This strategy will describe how to utilize a balanced approach between digital and traditional media, allowing you to take advantage of a variety of platforms in today’s crowded media environment.

Full Audit of Your Current Brand
We will analyze the perceived promise and personality, value and history. This brand audit will also include a complete SWOT (strengths, weaknesses, opportunities and threats) analysis that will guide us in creating a custom marketing and brand strategy to be incorporated into your company’s marketing, communications and public relations efforts in a consistent way.
A Thorough Analysis of Your Competitors
We’ll conduct a meticulous analysis of your competitors’ marketing strategies. This will allow our team to determine which techniques are working well in your industry and to identify untapped opportunities. Then we’ll offer recommendations guided by those insights on how you can make every aspect of your marketing more effective.
Buyer Persona Creation
A buyer persona is a semi-fictional representation of your ideal customer, based on market research and real data about your existing customers. When creating your buyer personas, we'll consider including customer demographics, behavior patterns, motivations, and goals. Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.
Strategy Development for Various Marketing Channels
For example: Content Marketing, Digital Marketing, Social Media Marketing, SEO Marketing and Offline Marketing. This comprehensive marketing plan will include how your business will utilize the various marketing channels that are at your disposal.